#SAINSBURY MOG CAT COMMERCIAL SERIES#
#SAINSBURY MOG CAT COMMERCIAL TV#

#SAINSBURY MOG CAT COMMERCIAL SERIES#

Kerr said that Mog’s resurrection is not out of character as the series of books was never written in a chronological sequence, with the catflap always left open for a new tale.

#SAINSBURY MOG CAT COMMERCIAL TV#

The 92-year old Kerr, who was born in Germany but fled to Britain in the 1930s as the Nazis rose to power, makes a cameo appearance in the TV ad. “I have enjoyed illustrating Mog again after so many years and am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children’s literacy,” said Kerr, whose books include The Tiger Who Came to Tea and the autobiographical When Hitler Stole Pink Rabbit. The ad and book, both called Mog’s Christmas Calamity, have been created in conjunction with Kerr’s publisher HarperCollins with all profits from sales of the book going to Save the Children to support their literacy work. The TV ad breaks on Thursday, telling the tale of how the Mog manages to destroy a kitchen on Christmas Eve in a series of unfortunate incidents – but ends out being praised as the hero of the hour for accidentally alerting the fire brigade. While the ad scored well for enjoyment, involvement and brand love, many felt that it lacked relevance and credibility.As part of the campaign Kerr has created the first new book since 2002’s Goodbye, Mog, in which the egg-loving feline dies of old age, which will be sold exclusively in Sainsbury’s. John Lewis is usually the retailer to beat at Christmas, but its advert seems to have fallen short with consumers this year. Aldi ranked second for enjoyment, behind only Iceland. Consumers found the ad to be highly relevant and persuasive, with an emotional and rational message that many can relate to. Aldi – Kevin the Carrot and the Wicked ParsnipĪldi’s hit character from its 2017 Christmas ad returned this year, accompanied by a wicked parsnip set out to ruin Christmas dinner. Consumers found the ad to be both engaging and persuasive.įamous faces in Holly Willoughby and David Gandy prompted a reaction from viewers, but the Christmas pudding was the star of the show.Ĥ. With almost two months to go until Christmas Day, M&S Food’s 2018 offering already had mouths watering. M&S Food – Discover your M&S Xmas Favourite The facial coding results showed Iceland’s ad to produce a range of emotions, from happiness, to sadness, and everything in between.Īmazon’s singing boxes came in a close second, with consumers rating it highly for its engagement and relevant Christmas theme.ģ. The Rang-tan character saw Iceland rank top for 10 of the 12 categories, including involvement, brand love, enjoyment, persuasion, relevant and different from others. So how did consumers respond, and what are the best Christmas adverts 2018? The best Christmas adverts 2018Ī cute animal and a sad story saw Iceland snatch the crown away from John Lewis this year. These are: ‘branding’, ‘involvement’, ‘enjoyment’, ‘made me love (the brand)’, ‘sets trends’, ‘persuasion’, ‘new information’, ‘different information’, ‘relevant information’, ‘believable information’, ‘different from others’ and ‘delivers main things I need’.įacial coding analysis was used to monitor consumers as they watched each ad, tracking their emotional responses at different moments during the ad. Kantar Millward Brown’s study looked at 12 factors that encourage consumers to spend or help to strengthen a brand. This is partly driven by the tough times we’re in, and the increased awareness of the need to live more sustainably.” “These depict realistic, straightforward scenarios, and focus on giving gifts that have meaning, rather than costing a lot. “This year the best-received ads are those consumers feel capture what Christmas should be about, which for many is simply families and friends coming together and having a good time. Graham Page, Managing Director of Offer and Innovation at Kantar Millward Brown, said:

Sainsbury mog cat commercial